Apple iPhone gross sales dip regardless of AI rollout

Gross sales of Apple iPhones dropped the tip of final yr, because the tech agency’s roll out of recent synthetic intelligence (AI) options was met with a lukewarm response.

Chief govt Tim Prepare dinner mentioned the brand new options helped to drive stronger gross sales within the nations the place they had been accessible, such because the US.

However iPhone gross sales slipped about 1% total in contrast with final yr, to $69.1bn (£55bn).

The corporate can also be contending with different challenges, together with a gross sales slowdown in China and the chance its US gross sales shall be by President Donald Trump’s tariffs.

Apple has been progressively introducing AI options to its merchandise, beginning final yr within the US.

Traders have been hoping this may re-ignite gross sales, which have slowed as prospects maintain onto their telephones and different merchandise for longer.

Mr Prepare dinner mentioned Apple had seen a file variety of purchases of recent iPhones from individuals who already personal older iPhones.

The corporate mentioned total gross sales rose 4% to $124.3bn, lifted by a bounce in its laptop gross sales and robust development in its providers enterprise, which incorporates Apple TV, Apple Information and Apple Pay.

Earnings rose 7% year-on-year to $36.3bn.

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