CNBC’s Contessa Brewer spoke with tennis legend Billie Jean King forward of Tremendous Bowl 59 a couple of new marketing campaign she’s engaged on with Dove to advertise physique positivity amongst ladies. King says 48% of women who drop out of sports activities are informed they’ve the fallacious physique sort. The advert will air throughout the massive recreation on Sunday.
King additionally spoke concerning the rise of girls’s sports activities, whether or not there’s a bubble, and the significance of range, equality and inclusion.
Watch the complete dialog above.