Final yr’s Kansas Metropolis Chiefs victory over the San Francisco 49ers was essentially the most watched Tremendous Bowl of all time, and this yr’s sport has “an opportunity” to high it, stated NFL Chief Media and Enterprise Officer Brian Rolapp.
“It is bought an opportunity, contemplating the final time they met two years in the past, it was the second most watched Tremendous Bowl. So if the sport is shut, I feel it is bought an opportunity,” stated Rolapp in an interview with CNBC Sport.
Final yr, CBS Sports activities’ protection of Tremendous Bowl 58, which the Chiefs received 25-22 in extra time, delivered a file viewers of greater than 123 million common viewers throughout all platforms, in response to rankings agency Nielsen.
Nielsen introduced this week it has elevated out-of-home measurement to now cowl 100% of contiguous U.S. markets, up from 66% final yr. That would additionally assist Fox get a rankings enhance.