Chinese language tech big Baidu to launch next-generation AI mannequin this yr

Males work together with a Baidu AI robotic close to the corporate brand at its headquarters in Beijing, China April 23, 2021.

Florence Lo | Reuters

BEIJING — China’s Baidu plans to launch the following technology of its synthetic intelligence mannequin within the second half of this yr, in accordance with a supply conversant in the matter, as newer gamers resembling DeepSeek disrupt the section.

Ernie 5.0, referred to as a “basis mannequin,” is ready to have “massive enhancements in multimodal capabilities,” the supply stated, with out specifying its features. “Multimodal” AI can course of texts, movies, photos and audio to mix them in addition to convert them throughout classes — textual content to video and vice-versa, as an example.

Basis fashions can perceive language and carry out a big selection of duties together with producing textual content and pictures, and speaking in pure language.

Baidu’s deliberate replace comes as Chinese language firms race to develop revolutionary AI fashions to compete with OpenAI and different U.S.-based firms. In late January, Hangzhou-based startup DeepSeek prompted a world tech inventory sell-off with the discharge of its open-source AI mannequin that impressed customers with its reasoning capabilities and claims of undercutting OpenAI’s ChatGPT drastically on price.

“We live in an thrilling time … The inference price [of foundation models] mainly will be diminished by greater than 90% over 12 months,” Baidu CEO Robin Li stated on the World Governments Summit in Dubai this week. That is in accordance with a press launch of his fireplace chat with Omar Sultan Al Olama, UAE’s minister of state for synthetic intelligence, digital financial system, and distant work purposes.

“For those who can cut back the price by a sure share, then meaning your productiveness will increase by that sort of share. I believe that is just about the character of innovation,” Li famous.

Baidu was the primary main Chinese language tech firm to roll out a ChatGPT-like chatbot referred to as Ernie in March 2023. However regardless of preliminary momentum, the product has since been eclipsed by different Chinese language AI chatbots from startups in addition to large-tech firms resembling Alibaba and ByteDance.

Whereas Alibaba shares have soared 33% for the yr thus far, Baidu shares are up 6%. Tencent has notched features of about 4% for the yr thus far. ByteDance isn’t listed.

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Baidu’s Ernie mannequin already helps the mixing of generative AI throughout a variety of the corporate’s client and business-facing merchandise, together with cloud storage and content material creation.

Final month, Baidu stated its Wenku platform for creating displays and different paperwork had reached 40 million paying customers as of the tip of 2024, up 60% from the tip of 2023. Up to date options, resembling utilizing AI to generate a presentation based mostly on an organization’s monetary submitting, began being rolled out to customers in January.

The present model of the Ernie mannequin is Technology 4, launched in Oct. 2023. An upgraded “turbo” model Ernie 4.0 was launched in August 2024. Baidu has not formally introduced plans to launch the following technology replace.

The newest model of OpenAI’s ChatGPT, GPT-4o, was launched in Could 2024. OpenAI CEO Sam Altman stated in a Reddit “ask me something” session earlier this month that there wasn’t a public timeline for GPT-5’s launch.

Baidu didn’t reply to a request for remark.

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