Apple (AAPL) Q1 earnings 2025

Apple CEO Tim Prepare dinner greets former President Barack Obama on the inauguration of U.S. President Donald Trump on the U.S. Capitol Rotunda in Washington, D.C., on Jan. 20, 2025.

Julia Demaree Nikhinson | Getty Pictures

Apple experiences December-quarter earnings Thursday after the bell. 

The December quarter is Apple’s largest of the 12 months, partially as a result of vacation procuring season and in addition as a result of it’s the first full quarter of recent iPhone gross sales.

Whereas analysts will not be nervous concerning the firm’s efficiency within the December quarter, lots of them will search for what Apple indicators about how its March quarter is shaking out.

Provide chain knowledge factors recommend Apple’s gross sales in China are weakening, and Apple Intelligence, the corporate’s suite of synthetic intelligence options, will not be accessible in Chinese language but.

“Particularly, iPhone 16 demand will not be amplified by the introduction of iOS 18 and its Gen AI options. The truth is, paradoxically, in some way demand is definitely softer,” wrote Loop Capital analyst Ananda Baruah in a notice earlier this month, downgrading Apple to carry. “We’re once more searching for iPhone models to say no for the fourth consecutive 12 months.”

Apple doesn’t publish its unit gross sales, and doesn’t give conventional steerage. New Chief Monetary Officer Kevan Parekh, who assumed the function earlier this month, will possible give buyers a number of knowledge factors on Thursday’s name that analysts can use to estimate earnings per share and income for Apple’s March-quarter efficiency.

LSEG estimates Apple’s income will develop on an annual foundation at about 3.8% to $124.13 billion. Apple stated in October that it anticipated “low- to mid-single digit” gross sales development through the quarter.

One of many greatest issues analysts can be looking ahead to is that if Apple’s mainland China gross sales recommend that buyers within the nation are shifting their preferences to domestically made and designed gadgets.

“We consider {that a} main driver of rising competitors inside the smartphone market is because of rising choice for home manufacturers inside China,” wrote Goldman Sachs analyst Michael Ng in a Jan. 23 notice.

One brilliant spot for Apple might be its providers enterprise, which incorporates merchandise starting from machine warranties to the Apple TV+ streaming service. Barclays analysts stated in a notice earlier this month that providers might develop as a lot as 14% on an annual foundation, which might offset decrease iPhone gross sales.

Apple is anticipated to be questioned over its plan for Trump’s proposed tariffs and its total AI technique.

Right here is what to anticipate from Apple within the December quarter, per LSEG consensus estimates:

  • Earnings per share: $2.35
  • Income: $124.13 billion

Analysts expect steerage for the March quarter of $1.66 in earnings per share on $95.46 billion in income.

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