YouTube, CAA to help celebrities manage digital likeness in AI content

YouTube, CAA to help celebrities manage digital likeness in AI content

YouTube on Tuesday announced a partnership with Century City-based talent representation firm Creative Artists Agency that will help actors and athletes better manage their digital likenesses in AI generated content. Next year, actors and athletes from the NBA and NFL will have access to technology that will identify AI-generated content on YouTube that features their … Read more

US to require passenger vehicles to sound alarms if rear passengers don’t fasten their seat belts

US to require passenger vehicles to sound alarms if rear passengers don’t fasten their seat belts

Starting in September of 2027, all new passenger vehicles in the U.S. will have to sound a warning if rear-seat passengers don’t buckle up. The National Highway Traffic Safety Administration said Monday that it finalized the rule, which also requires enhanced warnings when front seat belts aren’t fastened. The agency estimates that the new rule … Read more