Taylor Swift has been credited to be the reasonably not-so-invisible string between the Chiefs and their newfound fanbase.
Throughout the final 12 months after profitable their second consecutive Tremendous Bowl, Chiefs proprietor Clark Hunt has observed a “huge leap” in his workforce’s fandom, particularly with “younger feminine followers.”
And he’s crediting that portion of development to the Grammy award-winning singer simply days earlier than Kansas Metropolis tries to chase down the first-ever three-peat in Tremendous Bowl 2025 in opposition to the Eagles.
“I believe we had one thing, like, a 30 p.c development in our fan base, which is fairly important, even for a workforce that received the Tremendous Bowl,” Clark advised CNBC Sports activities on Thursday. “So that you positively have to present Taylor somewhat little bit of credit score for that.”
The billionaire additionally identified that the Chiefs had a number of video games this season that went on to interrupt viewership file, which he additionally talked about Swift for.
“And I believe Taylor’s somewhat bit part of that,” he mentioned.
Swift, 35, stepped into the NFL scene in 2023 when it was publicly introduced that she is courting Chiefs star tight finish Travis Kelce.
Hunt has beforehand commented on the couple, saying “We’re so completely happy for Travis and Taylor — what an ideal couple” throughout an occasion for Athletes in Motion in June 2024.
Hunt’s oldest daughter, Gracie Hunt, additionally just lately commented on the 14-time Grammy winner in January to Individuals.
“It’s been such a particular time to have her be part of Chiefs Kingdom. She is simply as lovely and fantastic as you’d ever think about her to be, so good and clever,” she mentioned.
The musical artist has since been noticed usually in Arrowhead Stadium and she or he was in attendance alongside facet a number of movie star buddies and Donna Kelce for the Chiefs’ extra time Tremendous Bowl victory over the 49ers final season.
She will likely be within the crowd as soon as once more this 12 months.
Swift has already been noticed in New Orleans with Kelce for a double date with Patrick Mahomes and Brittany Mahomes on Friday night time.
Will probably be Swift’s second Tremendous Bowl in help of Kelce as he tries to earn the Chiefs their fourth huge sport victory within the final 5 years.
They defeated Philadelphia — Swift’s dwelling workforce as a Studying, Pa native — two years in the past in an offensive shootout 38-35.