NEW YORK — The celebs got here out for FireAid and so did wallets — the huge profit live performance final week to boost cash for these affected by the devastating Los Angeles-area wildfires is predicted to boost greater than $100 million.
Over 50 million viewers streamed the over six-hour live performance Thursday on 28 broadcasting and on-line retailers. The cash raised contains ticket gross sales, sponsorships, merchandise gross sales and donations from the general public, together with $1 million from the band U2.
Three nights later, the Grammy Awards urged extra donations and on Tuesday reported that just about $9 million was raised. Host Trevor Noah had urged viewers to present and a QR code appeared on screens to facilitate the method.
The Recording Academy and MusiCares additionally raised over $24 million for charitable actions over Grammy weekend.
FireAid featured performances from Southern California artists like Billie Eilish, Katy Perry and the Purple Scorching Chili Peppers. Greater than 30 artists carried out between two Los Angeles venues, the Intuit Dome and the Kia Discussion board.
Each greenback raised in the course of the live performance was matched by L.A. Clippers proprietor Steve Ballmer and his spouse, Connie. That matched quantity is included within the $100 million complete. The Clippers additionally offset the prices of placing on the present.
The cash can be used to assist the Los Angeles area’s instant wants and long-term restoration. Organizers say fundraising is ongoing and so they count on to make their first grants by mid-February.