German beer gross sales declined in 2024 regardless of the nation internet hosting the European Soccer Championship, persevering with a long-term downward development that has seen gross sales drop by greater than 10% in a decade to their lowest stage for the reason that early Nineties
BERLIN — German beer gross sales declined final 12 months even because the nation hosted the European Soccer Championship, persevering with a long-term downward development that has seen gross sales drop by greater than 10% prior to now decade to their lowest stage since a minimum of the early Nineties.
Official figures launched Monday confirmed that German-based breweries and distributors bought about 8.3 billion liters (practically 2.2 billion gallons) of beer final 12 months, which was a 1.4% decline on the earlier 12 months. The determine doesn’t embrace non-alcoholic beer and beer imported from exterior the European Union.
The newest determine was not as steep because the 4.5% drop seen in 2023, when gross sales resumed their downward slide after a restoration at house and within the EU following the tip of COVID-19 restrictions. However, after years through which gross sales have largely dropped, they had been 13.7% decrease final 12 months than they had been in 2014, the Federal Statistical Workplace mentioned.
German brewers have been battling a long-term downward development fueled by well being considerations and different elements.
Gross sales inside Germany — which account for greater than 80% of the overall — dropped 2% final 12 months to six.8 billion liters. A 1.6% improve in exports, fueled by a 3.1% rise in gross sales to different nations within the EU, could not compensate for that. Gross sales to different nations had been down 0.3%.
Germany hosted the annual soccer competitors, a magnet for beer-drinking followers, in June and July final 12 months. It coincided partially with unusually moist summer season climate, which seems to have saved folks away from beer gardens.