Dungeons & Dragons, which turned 50 in 2024, has exploded in popularity over the last decade. In 2014, an edition of the game helped simplify it for new players. But also important was the rise of D&D web series on platforms like YouTube and Twitch, which introduced it to a new, younger generation of players. The surge in D&D’s popularity has helped its publisher, Wizards of the Coast, bring in over $1 billion in revenue year-over-year since 2021.