Till just lately, nearly each version included a pouting selfie of Ms. Sundberg, even when the headline was about Goldman Sachs interns. (“There’s plenty of guys,” she mentioned of her subscriber base.) Feed Me is preoccupied with a sure slice of millennial tradition in New York Metropolis. The eating places they patronize, the media they eat, their picturesque holidays, their on-line procuring habits, their obsession with Gen Z.
“She’s nearly like a Carrie Bradshaw of her technology,” mentioned Ms. Min, whose firm additionally publishes its flagship publication, The Ankler, on Substack. On the platform’s leaderboard of standard enterprise publications, Feed Me is now at No. 4, one spot under The Ankler.
Just like the divisive heroine of “Intercourse and the Metropolis,” Ms. Sundberg writes within the first particular person, normally to position herself in a scene (“I went to dinner at The Odeon final evening …”) or to emphasise her connections to at least one (“I texted just a few buddies who work on Wall Avenue this morning …”).
She just isn’t, nevertheless, a confessional intercourse columnist. However that was not the purpose of Ms. Min’s comparability: “If ‘Intercourse and the Metropolis’ was concerning the seek for romantic success, Emily’s voyeurism is about cash — and that very same sense of it being presumably unattainable, irritating and, for some, one thing that comes simple,” Ms. Min mentioned.
Due to its gossipy core, Feed Me additionally generally reminds folks of Gawker — written by younger folks in New York, confident in its personal style and authority. Max Learn, a former editor of Gawker, mentioned that he won’t perceive or occupy the “parallel New York Metropolis” that Ms. Sundberg had constructed, however that he nonetheless beloved to examine it.