Keith Olbermann drops F-bomb in response to NFL ditching ‘Finish Racism’ phrase in finish zones for Tremendous Bowl

A typical incidence in NFL finish zones during the last four-plus years, the “Finish Racism” message won’t seem in the long run zones in the course of the Tremendous Bowl.

A pattern that started within the 2020 NFL opener amid racial tensions in the USA. NFL spokesman Brian McCarthy informed The Athletic on Tuesday that the league will go a distinct route.

As an alternative, the tip zones at Tremendous Bowl LIX will function the phrases “Select Love” and “It Takes All of Us.”

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Keith Olbermann

Keith Olbermann arrives to “Late Present with David Letterman” at Ed Sullivan Theater on September 11, 2013 in New York Metropolis.  (Picture by Jeffrey Ufberg/WireImage)

McCarthy cited the latest tragedies which have occurred within the U.S. because the begin of 2025, together with the fear assault in New Orleans, wildfires within the Los Angeles space and the lethal aircraft crash close to a Washington, D.C., airport.

Nicely, the NFL’s resolution was not taken kindly by former ESPN worker turned political commentator Keith Olbermann.

“Guess what @nfl? When you’re in opposition to “Cease Racism,” meaning you are FOR… Racism. F–k you and each one in every of your advertisers,” he posted to X on Tuesday.

“Finish Racism” was solely seen in the course of the Eagles’ NFC Championship win in opposition to the Washington Commanders. The AFC Championship, by which the Chiefs topped the Buffalo Payments, included the aforementioned phrases.

Chiefs end racism in the end zone

An in depth up view of the Kansas Metropolis Chiefs finish zone earlier than the NFL Tremendous Bowl LVIII soccer recreation between the Kansas Metropolis Chiefs and San Francisco 49ers at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada. (Ryan Kang/Getty Photos)

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The league’s transfer to take away it for the Tremendous Bowl got here as NFL Commissioner Roger Goodell defended the league’s variety, fairness and inclusion (DEI) insurance policies.

We obtained into variety efforts as a result of we felt prefer it was the correct factor for the Nationwide Soccer League, and we’re going to proceed these efforts as a result of we’ve not solely satisfied ourselves, we’ve confirmed ourselves, that it does make the NFL higher,” Goodell stated. “We’re not on this as a result of it’s a pattern to get in or a pattern to get out of it. 

Roger Goodell poses with Vince Lombardi trophy

NFL commissioner Roger Goodell poses with Vince Lombardi trophy and Philadelphia Eagles and Kansas Metropolis Chiefs helmets at a press convention forward of Tremendous Bowl LIX on the Caesars Superdome. Lee-Imagn Photos (Kirby Lee-Imagn Photos)

“Our efforts are basic in attempting to draw the very best expertise within the Nationwide Soccer League, each on and off the sector, as I stated beforehand. We see that. We see the way it advantages the Nationwide Soccer League, and so I believe we’ll proceed these efforts.”

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The “Finish Racism” phrase was featured within the Chiefs’ finish zone in final 12 months’s Tremendous Bowl. The San Francisco 49ers had “It Takes All of Us.”

Fox Information’ Ryan Gaydos contributed to this report.

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