Tremendous Bowl Advert Olipop Poppi Soda
Supply: Olipop
Prebiotic soda model Olipop stated Wednesday that it was valued at $1.85 billion in its newest funding spherical, which raised $50 million for the corporate.
Based in 2018, Olipop has helped gasoline the expansion of the prebiotic soda class, together with rival Poppi, which highlighted its drinks with a Tremendous Bowl advert on Sunday. Each have attracted customers with their claims that their drinks assist with “intestine well being,” one of many newest wellness tendencies taking on meals and beverage aisles.
Olipop’s Collection C funding spherical was led by J.P. Morgan Non-public Capital’s Progress Fairness Companions. The corporate plans to make use of the cash that it raised so as to add to its product lineup, increase its advertising and distribute its sodas extra extensively.
Right this moment, Olipop is the highest non-alcoholic beverage model within the U.S., each by greenback gross sales and unit development, the corporate stated, citing knowledge from Circana/SPINS. Roughly half of its development comes from legacy soda drinkers, whereas the opposite half comes from customers coming into the carbonated tender drink class. One in 4 Gen Z customers drinks Olipop, in response to the corporate.
In early 2024, Olipop reached profitability, the corporate stated. Its annual gross sales surpassed $400 million final 12 months, doubling the 12 months prior. In 2023, Olipop founder and CEO Ben Goodwin advised CNBC that soda giants PepsiCo and Coca-Cola had already come knocking a few potential sale.
For its half, rival Poppi, which was based 10 years in the past, has raised $39.3 million as of 2023 at an undisclosed valuation, in response to Pitchbook knowledge. Poppi’s annual gross sales reportedly crossed $100 million in 2023. Its look throughout the Tremendous Bowl was the second straight 12 months that it paid for an advert throughout the large sport.
Poppi has additionally confronted some backlash for its well being claims. The corporate is presently in talks to settle a lawsuit that argued that Poppi’s drinks aren’t as wholesome as the corporate claims, in response to courtroom filings.