PONTE VEDRA BEACH, Fla. – The PGA Tour has taken the wraps off its PGA Tour Studios, a cutting-edge and grandiose new broadcast, creative, streaming, and digital facility that will help shape the future of coverage in golf.
The PGA Tour unveiled its Studios on Wednesday morning, a massive, 165,000-square-foot, three-story building that will house all of golf’s media creations and continue to drive economic growth in Northeast Florida. It sits next to the PGA Tour headquarters in Ponte Vedra Beach and will serve as the hub of all things golf-related for decades to come.
Tiger Woods paid a visit to the Studios in late November and got a chance to see and film some content for the launch. Woods even signed his name on a wall on the first floor while filming a segment in the centerpiece of the facility, the massive Studio 1A.
The PGA Tour relocated its facility in St. Augustine to the location next to its headquarters. The Tour’s entertainment facility there at the World Golf Village served as the hub of content creation and entertainment since 1997. The impact of the PGA Tour Studios in Ponte Vedra Beach is expected to bring $112 million in additional impact to the area. The annual economic impact of the PGA Tour in Northeast Florida exceeds $1 billion, according to research firm, RKG.
“PGA Tour Studios is a landmark step in golf media, signaling a tangible investment to more deeply connect with our fans through energetic, compelling content that brings them further inside the ropes and closer to their favorite stars,” PGA Tour Commissioner Jay Monahan said in a release.
“Every new technology and forward-thinking innovation we introduce is about serving our fans and meeting them where they are, and the creative capabilities of PGA TOUR Studios will help us further that mission while showcasing the beauty of our sport.”
The facilities are robust. At opening, the Studios have eight production and audio control rooms. The studios are capable of viewing action from 144 cameras or live feeds. ESPN has its own setup in one studio, and the hub will be responsible for broadcast and content creation from the PGA Tour, Korn Ferry and PGA Tour Champions levels on a weekly basis. Studio 1A is the headliner, a next-generation look at sports content creation with an LED floor and a second level that provides viewing space or different-look broadcast angles.
The building has throwbacks to some of the game’s greatest moments, including the audio track lines in the hallway scribbled on the wall from NBC commentator Gary Koch. It was Koch who gave the iconic phrase, “better than most,” three times during the third round of The Players in 2001.
Woods hit a downhill putt on the iconic No. 17 that drew the “better than most” phrase from Koch on the broadcast. Woods’ putt broke and weaved three times before finding its way into the hole from 60 feet away. That putt and that call remain the most iconic in Players history. And it is emblazoned on a wall at the Studios, with plans to enhance that moment even more in the coming years, perhaps with a QR code to scan to relive it.
Woods won the 2001 Players in a Monday finish, edging Vijay Singh by a stroke.
Outside of the jaw-dropping Studio 1A, which will serve as the headliner of most TV and digital visual destinations, one of the new facility’s most interesting spaces is the international room. The Tour will send broadcast feeds to its global locations, which can then dress them up with market-specific commentary. In 156 golf fields, countries that have smaller representation in tournaments will be able to watch their golfers more closely than they would during network broadcasts.
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