The 59th Tremendous Bowl this Sunday is anticipated to draw a report variety of betting {dollars} to authorized sports activities playing platforms, and that will enhance shares of Caesars Leisure , in line with Financial institution of America. In spite of everything, the sport’s being performed on the 76,500-seat Caesars Superdome in New Orleans. BofA analyst Shaun Kelley cited knowledge from the American Gaming Affiliation in a Friday analysis report that forecasts sports activities betters within the U.S. will legally wager a report about $1.4 billion on Sunday’s recreation. The 2025 Tremendous Bowl options the third-straight look by the Kansas Metropolis Chiefs, the reigning champs, and is a rematch of Tremendous Bowl 57 with the Philadelphia Eagles. For the second 12 months in a row, viewer curiosity within the recreation is piqued by Taylor Swift’s deliberate attendance and her relationship with Kansas Metropolis tight finish Travis Kelce. BofA famous that Swift’s attendance final 12 months led to 7% extra viewers tuning into Tremendous Bowl 2024 from the 12 months earlier than. Sports activities books have leaned into her look and are providing particular promotions that capitalize on Swift and Kelce. BofA is especially optimistic on Caesars Leisure on condition that the sport is happening on the stadium it paid to call, and that Caesars will probably be prominently displayed on tv and is prone to promote its on-line sportsbook signup offers. CZR 1Y mountain Caesars Leisure shares over the previous 12 months “Because the recreation is being held on the Caesars Superdome, the Caesars model will possible get plenty of airtime, and the newly renovated New Orleans on line casino ought to profit from elevated exercise across the recreation,” Kelley mentioned. BofA’s purchase score and $54 per share forecast on Caesars inventory implies 51% upside for Caesars inventory from Friday’s $35.72 shut. Practically three quarters of analysts surveyed by FactSet price Caesars the equal of a purchase, and their consensus worth goal name for roughly 39% upside over the following 12 months. Shares have badly lagged the market over the previous 12 months, sliding 17%, though they’ve just lately rebounded, climbing 8% over the previous month. However Caesars Leisure is not the one on-line playing inventory analysts are keeping track of forward of the Tremendous Bowl. Needham analyst Bernie McTernan listed DraftKings as a possible beneficiary as effectively, pointing to the corporate’s “King of the Finish Zone” betting promotion as a catalyst. In truth, DraftKings drove FanDuel operator Flutter Leisure to introduce the same incentive. Needham charges DraftKings a purchase alongside a $60 per share worth goal, equating to about 42% upside from Friday’s shut of Thursday’s $42.28. DKNG 1Y mountain DraftKings inventory. “For Tremendous Bowl promos, we’re seeing extra jackpot promos with others following DKNG’s King of the Court docket/King of the Endzone,” McTernan mentioned. “Additionally, DKNG has been providing ‘joyful hour’ promotions aimed toward driving exercise days forward of the sport.”