Eric Wei, Co-founder of fintech company Karat Financial that helps to fund content creators, says it’s unfortunate that TikTok has become a ‘political bargaining chip’, explaining it has severely hampered TikTok’s advantage as an advertising tool. His company has observed content creators with over 1 billion followers have almost fully diversified away from the popular platform, and that’s unlikely to change even if TikTok remains permanently in the U.S.