Will Duchess of Sussex’s Netflix show With Love work?

It’s the picture of domestic bliss.

The Duchess of Sussex, picking flowers, slicing veggies and decorating cakes in a trailer for her new Netflix show.

There’s also a scene where she harvests honey, and hugs her husband, Prince Harry.

Meghan, it appears, has rebranded herself. Her new look is described by public relations expert Chloe Franses as similar to the “trad wife” social media trend, inspired by 1950s housewives.

In that sense, it is a departure for Meghan, who has been known as a feminist and a Hollywood actress.

But Frances says it’s actually a return to Meghan’s roots, as the duchess used to be a lifestyle blogger before she married Harry.

And as ever with Meghan, it’s proving divisive. Franses praises it as “authentic,” while Alex Silver, a media relations expert, calls it “tone deaf”.

So what’s the reason for her new TV show, With Love, and will it work?

One of the most striking things about the trailer is that it’s Meghan on her own, rather than with Harry.

Since stepping down as senior royals in 2020 and moving to California, the pair have pursued various ventures together, including starting a production company and charitable foundation.

But with this new show, it looks like the couple increasingly want to do their own thing professionally – and to create two separate income streams.

“They seem to have separated their brands,” says Pauline Maclaran, professor of marketing and consumer research at Royal Holloway.

“I think it’s likely to be much more successful, because I think the two of them together weren’t really getting any strong recognition.”

The relaunch also signifies a move away from royal life.

Since stepping back as senior royals, Harry and Meghan have continued to talk about the monarchy – including in their 2021 Oprah Winfrey interview and Harry’s book Spare.

But in this new TV show, Meghan “isn’t drawing on her royal connections” anymore, says Maclaren.

Instead, it focuses on lifestyle and wellness – areas she already explored before she met Harry through her lifestyle blog The Tig.

On The Tig, Meghan shared beauty, diet and fashion tips, recipes, travel advice, and words of wisdom about love and life.

The Tig was closed in 2017, but PR experts have said that returning to lifestyle could be a smart move.

“This is a well-trodden path for a woman in the public eye who has a lifestyle that straddles aspirational as well as challenging,” Frances says.

Others are more sceptical.

“There are more interesting and significant world events that are happening, which she could be talking about,” Silver says. “She could’ve been raising awareness for charitable work or something.

“I think she is all about herself. As a publicist, I can’t understand how she can’t read a room.”

Experimenting in the world of lifestyle has also backfired for some others in the public eye.

Brooklyn Beckham’s debut photography book was roundly mocked on social media, for instance – with one picture of an elephant receiving particular ire.

This is not Meghan’s first foray into the business world – an industry fraught with risk and reward.

The couple’s previous business initiatives include a multi-million pound deal with Netflix.

They appeared in another Netflix show, called Harry & Meghan, about their relationship. Both were also named as executive producers for the recent Polo documentary, but it drew low ratings from critics including in The Guardian and The Telegraph.

Spotify’s big bet on Meghan also fell flat.

In July 2023, the streaming giant and the Sussexes’s Archewell Audio announced they were parting ways in a mutual decision.

At the time, experts suggested there hadn’t been a big enough audience for Megan’s Archetypes podcast to justify keeping it going.

Last March, she launched a different lifestyle brand called American Riviera Orchard. It currently has more than 600,000 followers on Instagram, and features nine posts from when it launched – but there have been no posts since then.

With this new venture, some have speculated that Meghan is hoping to open up further business opportunities for herself, such as partnerships with major supermarkets and brands.

If so, she would be following in the path of others such as Hollywood A-lister Gwyneth Paltrow, with her hugely successful lifestyle platform Goop.

“This is clearly all about her own commercial interests,” says Silver.

“They’re aware their income is going to dry up at some stage. Their lifestyles are quite lavish, they’re mixing in upmarket circles and they don’t want to be the poor relation.”

When it comes to the new TV show, royal expert Victoria Murphy says she “[doesn’t] think there’s any doubt that people will watch it initially and it will do well”.

But she says the real test is whether it engages a consistently large following and really builds a strong global brand for her outside the monarchy.

McLaren agrees, saying she thinks the show will chime with certain groups of people, particularly in the US.

“A lot of the public won’t be interested in this but I don’t think that’s her aim – I think she’ll be trying to get other mothers like herself really.”

Silver, for her part, argues that Meghan may be hoping to “detoxify” her brand with the new show.

But she doesn’t think the show will resonate with the public.

“I can’t imagine this is going to be a well viewed thing,” Silver says.

Perhaps the reaction to the trailer tells us everything we need to know about how this latest venture is likely to go down.

After it dropped on Thursday, thousands of column inches were dedicated to it.

The Daily Mail, for example, picked apart every single detail of every frame in the trailer, most of it unsympathetic.

The duchess, it seems, is of never ending interest – especially for the British tabloids. But she also has a core fan base on social media.

For her detractors, they will say this is glossy and superficial, Hollywood at its worst.

But for her fans, they will say it’s great to see her back, and that this shows exactly what the Royal Family are missing.

In other words, this is likely to reinforce whatever people think about Meghan on either side.

Additional reporting by Guy Lambert and Nadine Yousif.