WWE is ‘driving popular culture,’ professional wrestling legend Paul Heyman says

WWE had a stranglehold on the professional wrestling world for greater than 12 months, as Paul “Triple” Levesque, the corporate’s chief content material officer, launched a brand new period into the corporate.

Cody Rhodes completed his story and opened up a brand new path as Undisputed WWE champion; Roman Reigns misplaced his title and needed to cope with an insurgency in his Bloodline; Rhea Ripley and Liv Morgan started a monthslong feud that noticed the Girls’s World Championship change fingers a couple of instances; Tiffany Stratton injected a youth motion into the ladies’s division along with her Cash within the Financial institution win and subsequent cash-in all of the whereas the corporate welcomed an entire host of latest faces to the principle and improvement rosters.

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Tiffany Stratton in 2024

Tiffany Stratton turned the WWE Girls’s Champion on “Friday Evening SmackDown” on Jan. 3, 2025 after she cashed in her Cash within the Financial institution contract. (Dylan Azari / Particular to the Telegram & Gazette / USA TODAY NETWORK / USA TODAY NETWORK through Imagn Photos)

These have been simply the achievements within the ring. WWE debuted on Netflix and partnered with a number of manufacturers, together with Hulk Hogan’s Actual American Beer, NBA, NHL and Cosm, in addition to a multi-year partnership with TNA Wrestling to showcase expertise on one another’s manufacturers. 

It’s only scratching the floor as WWE begins WrestleMania season – akin to the Tremendous Bowl – over the following few days. It’ll start with the Royal Rumble on Saturday to find out the following superstars who will get photographs on the males’s and girls’s championships respectively.

WWE Corridor of Famer Paul Heyman acknowledged the new streak the corporate has been on as of late, suggesting to Selection it has transcended popular culture.

“We’re now not a boutique business,” he advised the outlet. “We’re not on the perimeter. We’re driving popular culture now, and with the truth that Roman Reigns is the undisputed high field workplace attraction, the primary star in your entire business, and his Wiseman, are driving these cultural phenomenon, I’d recommend the youth of this world is in excellent fingers proper now.”

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Paul Heyman walks with Roman Reigns

Roman Reigns, left, celebrates with particular counsel Paul Heyman after defeating Brock Lesnar and unifying the WWE Championship and the Common Championship throughout WrestleMania at AT&T Stadium in Arlington, Texas, on April 3, 2022. (Joe Camporeale-USA TODAY Sports activities)

To underscore that time, WWE has seen celebrities from all corners flock to WWE occasions.

Matthew McConaughey, Kai Cenat, Gabriel Iglesias, Danielle Fishel, Vanessa Hudgens, Quavo and others have been seen within the stands. To not point out, Jason Kelce and Lane Johnson appeared at WrestleMania 40, and NBA stars Jalen Brunson and Tyrese Haliburton mocked their on-court rivalry within the ring after the playoffs final yr.

Hudgens defined to Fox Information Digital her fandom goes above and past. She by no means misses a “Monday Evening Uncooked” and plans to look at on Netflix each week.

Saturday kicks off the street to WrestleMania with the Royal Rumble, which is adopted by the Elimination Chamber in March. Followers ought to have an honest concept about what the WrestleMania 41 primary occasions will seem like by spring.

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Royal Rumble promo in Indy

WWE Royal Rumble wrestling signage goes as much as promote the upcoming occasion on Wednesday, Jan 29, 2025 in Indianapolis. (Michelle Pemberton/IndyStar / USA TODAY NETWORK through Imagn Photos)

WrestleMania 41 will happen in Las Vegas on April 19 and 20.

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